Wired News: Acxiom Opts Out of Opt-Out
Acxiom calls itself the premier source of addresses and phone numbers for telemarketers and mass mailers. But when it receives a list of names of people who want to get off its lists, the company considers the request to be junk mail and sends it back.
The Little Rock, Arkansas, company, which made $958 million in revenue last year from selling people’s names, addresses and profiles, says it wants to hear personally from each individual who wants to opt out. That way, Acxiom can explain how fair its privacy policies are.
