Adware Patent

Jupiter analyst Gary Price wonders if NetZero has really been granted a patent for adware: NetZero patents...AdWare?

NetZero filed for the patent in April 2000 and, last month, was granted a patent for High volume targeting of advertisements to user of online service

Disclosed is an ad server and local device that interface for selecting advertisements to be viewed by users of an online service based upon user activity. The local device preferably stores a targeted activity list of activity identifiers and associated advertisements in memory, preferably in cache memory. The local device monitors the activity on the local device and compares the activity to the identifiers in the targeted activity list. If the activity matches one of the identifiers, the local device causes one or more advertisements to be played.
Will this lead to patent infringement litigation against Claria and WhenU in addition to copyright and trademark (the IP trifecta)?

About

A work in progress

Recent Entries

Testing
This is a test entry. Feel free to not get excited.…
Once More With Feeling -- Fox v. FCC back at SCOTUS
We've been here before, but now the Supreme Court is again hearing arguments on the FCC's indecency standards, in particular…
Compare/Contrast
On Thursday morning, the House Judiciary Committee will have a full committee markup of the latest version of H.R. 3261…