Brady v. Yahoo

TEB Capital Management, “the owner of the publicity and endorsement rights to the likeness, image and identity of [Patriots quarterback] Tom Brady,” is suing Yahoo! for “knowing and intentional unauthorized use” of Brady’s “likeness, image and identity” in advertising for Yahoo Fantasy Football. TSG has the complaint. The plaintiff claims false endorsement under the Lanham Act (43(a)), violation of California’s right of publicity statute, common law right of publicity and unjust enrichment.
Speaking of Yahoo fantasy football, my team (which starred Brady as the starting QB) failed to make the Blawger Bowl playoffs this year, after two heartbreaking 2-point losses in weeks 11 and 12. I blame Brady. (Though it would be more reasonable to blame the team GM for playing the wrong Denver running back named Bell. Oh well.)
Previously: Baseball stats in the fact-based community