Super Bowl is a registered trademark of the NFL

It’s the first annual Likelihood of Confusion SUPER BOWL® Trademark Watch and Contest: “Every year it’s the same thing: Several weeks before the Super Bowl®, people and businesses wishing to promote events related to the timing of the biggest sporting event of the season — the Super Bowl®, that is, the National Football League’s championship game — go through all sorts of contortions to avoid saying the trademark-protected words, Super Bowl.”