Bezos knows e-commerce

February 14, 2002

At somepoint in 1999, I added a Wishlist to my Amazon.com account. This week, I got an email from Amazon reminding me that "Your birthday is right around the corner...What
better reason to update your Wish List?"

It's a clever way of drumming up business and just another example of how Amazon is using databases and e-mail marketing to sell individually to each of their customers. Clever.

And not that I'm expecting anyone to buy me the Powerbook G4, but...feel free to.