Knowing your audience

May 2, 2002

Robert Loch usually blogs about online marketing, but he's willing to adapt:

One post about [blonde Russian tennis player] and [er, adult magazine], and my site gets flooded. Somehow, my timely post got to no. 1... Since then my visitor profile has somewhat changed ;-) Still, from a marketing perspective, this does demonstrate the potential for opportunistically using news events to bring users to your site.