The Earl of Sandwich would be proud

August 7, 2002

I'm glad that there is quality research like this on the vitally important topics of business: SandwichTrak

SandwichTrak, which is Taylor Nelson Sofresª continuous monitor of consumer purchasing behaviour in the sandwich market. The survey has been running since 1998 and consists of over 24,000 interviews a year, in which a representative sample of the GB adult population is asked about their sandwich purchasing.

SandwichTrak is the first study of its kind giving up to date, accurate information on the purchasing behaviour of UK consumers. The survey has been developed and subscribed to by the key players in the UK sandwich industry.