TiVo Genericide?

Matt Haughey, PVRBlog: Quit saying “tivo” when it isn’t a TiVo: “I know I’m being a bit of a stickler here, but last week on Pimp My Ride, they opened the show by saying they’d stick hi-def TiVo into a guy’s van. I watched closely knowing that’s no easy task and unsurprisingly, even though you hear the word ‘TiVo’ in the episode about half a dozen times, it most definitely wasn’t TiVo.”
Haughey concludes, “I know on the one hand it’s a testament to how great a product/service is when people use it as a generic term but in the case of TiVo it seems to be leading to a lot of customer confusion.”