For this year’s virtual IAPP Global Privacy Summit, I participated in a recorded panel discussion on Global Consent Requirements for Online Behavioral Advertising, to try to provide guidance on how to comply with applicable laws and offer the right user options for running a behavioral advertising campaigns.
While I remain skeptical that consent is the right paradigm for behavioral ad targeting, it is the one that we have. Since both the law and technology are rapidly changing, let’s revisit this next year and revise.
